While I was watching NBC’s Sunday Night football last night, Al Michaels did a nice, unobtrusive promo for this week’s golf event. He spoke about it for a moment while a small graphic of the top ten appeared on screen. I don’t know if they ran any actual commercials; I assume they did, but I don’t think I saw one.
I also watched some of the U.S. Open tennis finals on ESPN last night between Roger Federer and Novak Djokovic. Federer holds the record for total career wins in tennis’s grand slam events with 17. I suppose you could call him the “greatest of all time.” I don’t follow tennis all that closely, so maybe they already do.
The point: I was struck by the complete absence of any fawning over Federer by the ESPN announcing team. They covered Federer like — golf fans may find this hard to believe — any other participant in a sporting event.