This chart from Google Trends shows a sea change in the world of golf:
Worth noting is how much Woods’s attention rose as the golf media started their will-he-play articles followed by he-is-wearing-headphones articles followed by look-at-his-darling-kids articles followed by he-is-playing-great articles. You can see why Steinberg orchestrated things the way he did. But you can also see interest plummeted once people realized, “Hey, we’ve been down this road before. About 15 times now.”
Spieth is getting 150 percent more attention than Woods, and this comes despite the golf media all but boycotting him during much of the first quarter of this year. If Spieth wins the Match Play or Players, or contends in them then wins one of the DFW events, a tipping point will be reached.
It’s unfortunate the golf media didn’t give Rory his due the past four years, but if a battle for OWGR #1 develops — and it already has, really — look out! Imagine if Rory and Spieth were to play in the finals of the Match Play.