Five Years On: From Accenture and AT&T to Fuse Science and MusclePharm

Can the golf media finally admit the Tiger Woods Era in golf ended five years ago with the dual scandals of Galea and sex?  In the span of one month in the fall of 2009, both Woods’s accomplishments and image turned into eternal punch lines.

During the Tiger Woods Era, he had sponsors such as Accenture, AT&T, Gillette, and Gatorade.  AT&T was the bag sponsor of the “I am Tiger Woods” role model to end all role models.

My, how times have changed.

Since AT&T peeled its name off Woods’s bag in the wake of the twin scandals, Woods has seen two replacement sponsors.  First was Fuse Science, a shady operation that bought a shell company as a way to become a public company with tradeable stock.  Woods appeared live on CNBC to promote this company, but investors and consumers ultimately said, “No, thanks.”  Within three years the stock had fallen to zero.

Last year, Woods signed a deal with MusclePharm, another “supplement company.”  (In case you don’t know, these supplements companies have a very bad reputation, regularly selling products that are either banned or ineffective.)  MusclePharm seems almost as suspect as Fuse Science (as this article written six months before Woods joined them describes; note the similar strategy of using a shell company to “go public”; one must assume “Steinie” was aware of MusclePharm’s business model and financials when he agreed to the deal, telling us a lot about the sad state of Woods’s marketability at this point) and, while it’s early yet, the stock price looks like it might be on the same trajectory as Fuse:

mpharmIsn’t it funny how Jim Furyk and his association with 5-Hour Energy is a common source of jokes and mockery despite the fact that its manufacturer (Innovation Ventures) has been a fast growing company?  Tiger Woods’s association with Fuse Science and MusclePharm, on the other hand, has led to no such mockery,  even though those two companies are far less successful (and far more shady) than 5-Hour Energy.

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14 Responses to Five Years On: From Accenture and AT&T to Fuse Science and MusclePharm

  1. Anonymous says:

    Not sure why you are so focused on players’ sponsors.

    Might I suggest doing a piece on the change in Match Play format? That seems like something you’re interested in and would also be informative.

    • lannyh says:

      We write what others are afraid to write.
      There are 100 websites that have provided information on the Match Play format change. We’re the only one that has written about Woods’s embarrassing bag sponsors. I challenge you to find one article anywhere analyzing Fuse Science and MusclePharm to the extent I just did in this piece.
      As for player sponsors, the top names makesfar more money from sponsors than they do from tournament winnings.

    • Sports-realist says:

      It’s important because it is showing sponsors realize Woods is a sinking ship….Companies most likely ALSO know that Woods did/does steroids/peds, and in a few years NBC and the like won’t care to protect him anymore….

      • lannyh says:

        Great point. The sponsors put up a lot of money, so they look at all the angles. If a steroid scandal erupts, none of them want to be anywhere near Woods.

      • Anonymous says:

        I suppose I’m in the minority then. I mean, I don’t root for a player because he has a certain sponsor on his bag. I don’t by products/support products, because a certain golfer endorses it.

        Gatorade, AT&T, Gillette all dropped TW so I guess I’m not going to use their products anymore. Right.

        “We write what others are afraid to write”. Or in this case you write what a lot of folks don’t give a rip about.

      • lannyh says:

        Anonymous: Do you actually read the articles and comments? Because the guy I was replying to displayed interest.
        Look, maybe this website is not for you. You seem to get upset because I write the “unmentionable.” Try golfchannel.com. Nothing but Happy Talk there.

  2. Anonymous says:

    Sure I do. I actually visit your site quite frequently. While I rarely agree with your take it occasionally beats the “you’re stupid, no you’re stupid, no you’re stupid” drivel that shows up elsewhere.

    I understand the “we write what others are afraid to write” which I can appreciate. This is just one of the instances where IMO your topic could have been a better one.

    • lannyh says:

      Maybe it would help if I explained what the article was about. It was, ultimately, an homage — golf-style — to Percy Bysshe Shelley’s “Ozymandias.”

      I met a traveller from an antique land
      Who said: “Two vast and trunkless legs of stone
      Stand in the desert. Near them on the sand,
      Half sunk, a shattered visage lies, whose frown
      And wrinkled lip and sneer of cold command
      Tell that its sculptor well those passions read
      Which yet survive, stamped on these lifeless things,
      The hand that mocked them and the heart that fed.
      And on the pedestal these words appear:
      `My name is Ozymandias, King of Kings:
      Look on my works, ye mighty, and despair!’
      Nothing beside remains. Round the decay
      Of that colossal wreck, boundless and bare,
      The lone and level sands stretch far away”.

      Accenture and AT&T are “Look on my works, ye mighty, and despair!”

      Fuse Science and MusclePharm are the lone and level sands stretching far away.

      As for an upcoming article, I still have my Lucy Li vs Tiger Woods magnum opus in the works. Perhaps you will find that article more to your liking. By the way, my article on Rickie Fowler and the range on which he grew up — an article of which I was quite proud — found very little audience. I don’t think a single person left a comment. People come here because they want to see someone stand up to golf’s bullies and their spin machine. They can read about Rickie Fowler elsewhere.

      • Anonymous says:

        Knowing the logic behind the topic does help make more sense on why you would do such an article.

        I know I read the Rickie piece, to which I did not comment. Seems like I may have agreed with what you had to say there.

  3. GPB says:

    Did you catch Golf Central tonight? Notah Begay told Todd Lewis that he talked to Tiger on the phone this morning. Notah will probably talk him again tonight. But he can’t tell us whether he is going to play the WMO later this month.

    I have feeling Notah will be saying the same on April 12th 2024, just like you predicted last August.

    • lannyh says:

      Haha, I did not see it. Poor Notah. I like him, he seems like a decent guy, but, man, his role as the Tiger Telephone Guy is set in stone. That network is just plain ridiculous.

      • Anonymous says:

        Wow! talk about the pot calling the kettle black!

      • Sports-realist says:

        Yeah, Notah has sold his soul for a paycheck to the golfchannel…..My gosh, does anyone really believe that they talk on any regular basis? He probably gets Woods answering maching and leaves a message….I want other analysts on there that talk to other golfers too…It’s just fascinating….”hey you gonna golf?”, “Uh, I don’t know”…Gee thanks, talk to you later……………….

      • lannyh says:

        The thing is, any golf reporter who tried could get almost every Tour pro to talk to him. They want the publicity; it keeps their sponsors happy. You could probably get some of the older pros to give you great inside information if you promised not to identify them.

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